Golden Goose collaborated with Celevu to feature actress Jeon Jong-seo in its 2025 global social media campaign. With a dedicated fan base spanning Korea, Japan, Taiwan, Southeast Asia, and growing Western markets, Jeon Jong-seo embodies an artistic and bold personality that aligns strongly with the brand’s creative identity.

Key Campaign Highlights

• Strong international audience response — organic engagement from Korea, Japan, Taiwan, and the U.S.
• Brand identity reinforcement — Jeon’s unconventional style seamlessly reflected Golden Goose’s “Young Luxury & Attitude” positioning
• APAC-driven visibility boost — validating APAC as a core strategic region for brand growth

This collaboration showcased the unique role of Korean celebrities as cultural connectors who strengthen global brand storytelling and accelerate international reach.

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