Goodbye 2025! Here is a retrospective of everything that Celevu has managed to achieve this past year.
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In 2025, AligoAI expanded its global footprint, participating in premier tech and startup conferences across Europe and Asia.
AligoAI participated as an exhibitor at VivaTech in Paris, held from June 11th to 14th. As one of Europe's largest startup and technology events, VivaTech focuses on exploring the most disruptive topics in technology through world-premiere demonstrations, launches, and conferences. The 9th edition was dedicated to navigating new frontiers—technological, business, geographical, and responsible.
AligoAI attended the Content Marketing Summit, organized by DMK Global, a global knowledge platform company and publisher of the Korean edition of the MIT Technology Review, in Seoul from August 11th to 14th as a speaker and booth exhibitor. There our CEO Janghyuk LEE held a talk on the evolution of the celebrity advertising landscape in front of other industry professionals.
AligoAI was invited to exhibit at TryEverything, an event held in Seoul from September 11th to 12th. By the SBA (Seoul Business Agency). Organized by the Seoul Metropolitan Government and the Maekyung Media Group, TryEverything is recognized as one of the largest annual start-up events in South Korea, attracting start-ups and investors globally.
AligoAI was an presenter and exhibitor for the 2025 edition of the Paris K-Startup Day, held October 29th at Station F. By the SBA (Seoul Business Agency). The event was held by the K-Startup Center, operated by KOSME, in collaboration with the HEC Paris Incubator to help promote the visibility of Korean startups overseas.
AligoAI was an presenter and exhibitor for the 2025 edition of the Paris K-Startup Day, held October 29th at Station F. By the SBA (Seoul Business Agency). The event was held by the K-Startup Center, operated by KOSME, in collaboration with the HEC Paris Incubator to help promote the visibility of Korean startups overseas.
AligoAI was a booth exhibitor at Digital Marketing Insight, held by Tech42 in Seoul on December 9th. There our CEO Janghyuk LEE held a talk introducing the Celevu platform service.
AligoAI’s Celevu platform facilitated high-impact collaborations, ranging from cultural invitations to AI-driven visual campaigns.
The Korean Tours Festival (KTF) is a cultural event held in Tours, France, dedicated to Korean pop culture. The festival features a wide range of Korean cultural content and experiences, including K-pop, dramas, food, beauty, fashion, and more.
Actress Kim Joo-ryoung, of Squid Game fame, was invited as the main guest of KTF 2025 and participated in the following activities:
In collaboration with the Fédération Française du Prêt à Porter Féminin, actress Kim Joo-ryung was invited to visit a selection of exclusive French brands by Mode In France and pick items to be gifted. While there was no obligation to post, the actress later posted about the brands that she had liked on her Instagram.
Participating brands included
Celevu partnered with the Promas French Menswear Fédération for the LIST S/S showroom Boarding Pass event for the promotion of up and coming French menswear brands. The actors Jo Hyuk-joon & Im Hyun-soo were invited to the event where they were invited to try on various items that they were gifted. The two actors later posted about the event on their Instagram.
Participating brands included
Bonpoint, a French house specializing in luxury children’s clothing, was looking for a suitable celebrity to promote their brand in the South Korean market. Through Celevu, they were connected with singer and actress Lee Ji-hye, a former member of the group Sharp and a mother of two children who actively posts about their life together on Instagram, for a paid post. The actress was given free rein to post her honest review of the brand after being provided an item of her choice.
Golden Goose, an Italian luxury lifestyle fashion brand known for its iconic sneakers, was looking for a trendy and fashion-conscious celebrity to promote their clothing line in the South Korean market. Through Celevu, they were connected with actress Jeon Jong-seo, known for her lead roles in the film Burning and Ballerina, as well as her daring fashion sense. For the paid instagram post, the actress was gifted items from the brand then invited to style them as she wished in an OOTD concept.
Celevu partnered with Wild Turkey for their 2025 Instagram campaign with actress Jin Seo-yeon, known for her role in the movie Believer. The campaign was executed in just 10 days, from celebrity selection to ad launch, through a 1-month contract for the use of celebrity image rights, and the visuals were created without a physical shoot, combining celebrity, product, and background digitally using AI technology. The ad campaign was active for four weeks on Instagram.
Celevu partnered with the Promas French Menswear Fédération for the LIST F/W showroom event for the promotion of French menswear brands in Asia. After the success of the S/S event, actor Im Hyun-soo agreed to return for the F/W season.
Participating brands included
2025 was a key year for Celevu in forging new partnerships. Here are the celebrity agencies who came onboard this year!
쉽고 빠르게 유명인과 광고 집행하도록 돕는 ‘알리고에이아이’ | SBA x IT동아
'Aligo AI' Streamlines Celebrity Ad Campaigns | Donga Business Review
K-컬처 갈증 남은 세계 곳곳에 유명인 매칭…‘K-셀럽 지구촌 방방곡곡’ 서비스 출시 | 동아일보
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