For Chaumet’s Frieze Seoul 2024 exhibition, Celevu recommended actress Lee Joo-been, demonstrating the platform’s industry-leading precision in celebrity selection.
Rather than relying merely on aesthetic or intuitive fit, Celevu’s algorithm evaluated a comprehensive range of factors:

• Brand-Image Alignment — elegance, modern luxury, and artistic expression
• Media Impact & Predicted Reach
• Brand Affinity Score — past luxury collaborations and audience response
• Cost-Effectiveness — CPM, CPE, ER-based forecasting
• Follower Demographics — strong overlap with Chaumet’s target audience across Korea and broader APAC

The result was exceptional. Lee Joo-Bin’s Instagram post achieved a 34.21% engagement rate with 649K likes from 1.9M followers, outperforming other invited celebrities and strengthening the brand’s presence among luxury-interested audiences.
Chaumet praised the improved message resonance and visibility, reaffirming Celevu’s position as a high-accuracy recommendation platform for luxury brands.

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