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In April 2026, Celevu facilitated the collaboration between global animal health leader Elanco Korea and actress/KARA member Han Seung-yeon for the Credelio Plus advertising campaign. This initiative represents a sophisticated integration of celebrity intellectual property with advanced generative technology to enhance pharmaceutical marketing effectiveness.

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As a prominent advocate for animal welfare and a dedicated pet owner, Han Seung-yeon’s was chosen by the brand for her authentic public persona, which aligns seamlessly with Elanco’s commitment to comprehensive parasite protection. Her involvement serves to strengthen brand trust and resonate deeply with the pet-owning demographic.

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A key highlight of this campaign was the utilization of GenAI imaging to develop video assets. By employing generative artificial intelligence, the whimsical scene of Han interacting with a "giant puppy", a scenario that might otherwise require extensive physical production resources, was able to be produced within a short time-frame.

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In their press release, Elanco indicated that the efficiency gained through AI-driven production will be redirected toward enhancing support for veterinary professionals. The company also plans to leverage these technological capabilities to provide customized educational materials and clinic-specific communication tools.

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