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Celevu is proud to have facilitated actress Kim Joo-ryoung’s headline appearance at the Korean Tours Festival (KTF) 2025. Known globally for her role in the Netflix hit Squid Game, Kim served as the festival's main guest, driving significant engagement for the first edition of the event. The festival took place from February 22nd to 23rd in the lovely town of Tours, France.

The actress participated in a high-impact itinerary including:

• Public Appearances: Main event sessions attracting over 2,000 attendees, primarily young female audiences and families.
• Fan Interaction: On-stage talk sessions, fan meetings, and autograph signings.
• Media & Influence: Local press interviews and collaborations with regional influencers to broaden visibility across the European market.
• Cultural Exchange: Visiting the historic Châteaus of the Loire Valley to promote cross-cultural tourism.

The event's success resulted in a notable increase in brand partnership inquiries, highlighting the commercial demand for Korean talent in Europe. This collaboration demonstrates Celevu’s expertise in managing international contracts that enhance the global presence and brand value of Korean celebrities through strategic, high-visibility placements.

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