‍

In March 2026, Celevu facilitated a talent licensing agreement between the canned seafood brand Yoodong and actor Park Ji-hwan. Best known for his standout performance in the blockbuster film The Roundup, Park was selected to represent Yoodong’s signature Yoodong Whelk product line, bringing a rugged and authentic appeal to the brand.

‍

The campaign specifically targets the digital retail space, featuring Park Ji-hwan  across Yoodong’s official storefront on Coupang. By leveraging the actor's strong screen presence, the partnership aims to increase product visibility and consumer trust within Korea’s largest e-commerce platform.

‍