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Following the success of the April 2026 campaign, veterinary pharmaceutical company Elanco Korea has renewed its promotion for the multi-parasite protection chewable, Credelio Plus, this time with singer and entertainer Tony An.

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In addition to being a member of the hit pop group H.O.T., Tony An is also the co-MC of the long-running SBS variety program, Animal Farm. He is also known for volunteering at animal shelters and donating to numerous animal rights organizations.

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Building on the approach used in the previous Han Seung-yeon campaign, this collaboration utilized Generative AI (GenAI) to develop video assets. GenAI was used to produce a scene of the celebrity encountering a larger-than-life tick while walking a puppy. This method allowed the video to be produced within a constrained time frame without requiring a physical shoot, preventing potential stress to real-life animals or actors.

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The efficiency gained through AI-driven production allows Elanco Korea to redirect resources toward supporting veterinary professionals through customized educational materials and clinic-specific communication tools.

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