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In March 2026, Celevu negotiated the image rights for trot singer Shinyu to be used in Generative AI (GenAI) imaging for Sinbibio’s latest advertising campaign. This partnership enabled the brand to leverage cutting-edge AI technology while maintaining the authentic appeal of a high-profile talent.

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The campaign promoted Sinbibio’s functional health product, GYEONGSEONG HEALTH CENTER SUMCHAEUM. By utilizing GenAI-generated visuals, the brand created a versatile and modern marketing narrative that resonated with its target demographic.

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The advertisements ran for three months across YouTube and the brand’s official NAVER storefront.

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