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In September 2024 Celevu facilitated a strategic partnership between the luxury jewelry maison Chaumet and actress Lee Joo-bin for the high-profile Frieze Seoul 2024 event.

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Known for her sophisticated visuals and acclaimed performances in series like 'Queen of Tears' and 'Money Heist: Korea', Lee Joo-bin was selected for her seamless alignment with Chaumet’s heritage of elegance. Our recommendation was powered by proprietary data analysis, evaluating critical metrics including budget efficiency, brand affinity, and predicted media impact.

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The results validated this data-driven approach: Lee Joo-bin’s promotional content achieved a remarkable 34.21% engagement rate, garnering 649K likes from a follower base of 1.9M. This performance significantly outperformed other invited celebrities, proving the effectiveness of matching brand identity with precise audience analytics to maximize digital reach.

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