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In February 2026, Celevu collaborated with the Fédération Française du Prêt à Porter Féminin for the "Mode In France" gifting campaign. This initiative aimed to bridge the gap between high-end French fashion and the Korean market by leveraging the sophisticated image of a globally recognized talent.

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Actress Kim Joo-ryung, who gained international acclaim for her powerful performance in the Netflix sensation Squid Game, was invited to represent this cultural exchange. Known for her elegant and versatile style, Kim visited a curated selection of exclusive French showrooms to hand-pick items that resonated with her personal aesthetic.

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The campaign featured premium brands such as POLÈNE, ODAJE, Rivedroite, and DIEGA. While the partnership was based on a gifting format without mandatory social media requirements, the actress’s genuine appreciation for the craftsmanship led her to share her favorite pieces with her followers on Instagram, generating organic buzz and authentic brand engagement.

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