Jo Hyuk-joon & Im Hyun-soo x LIST S/S 2025 [Showroom Event]

Instagram Post @whgurwns_

In March 2026, Celevu partnered with the Promas French Menswear Fédération for the "LIST S/S Showroom Boarding Pass" event. This strategic collaboration was designed to introduce and promote up-and-coming French menswear brands to the trend-conscious Korean market through high-profile talent engagement.

Rising actors Jo Hyuk-joon, known for his charming presence in the drama 'Meow, the Secret Boy', and Im Hyun-soo, who gained popularity through his roles in 'One Spring Night' and '365: Repeat the Year', were invited to headline the event. The actors explored the curated showroom, experiencing the unique tailoring and contemporary designs of the featured collections.

The event spotlighted innovative French labels including OUEST PARIS, AGAIN, and GUNTHER. During the visit, the actors were invited to style and try on various signature pieces, which were later provided as gifts. Following the event, both Jo Hyuk-joon and Im Hyun-soo shared their experiences and favorite looks on their personal Instagram accounts, significantly boosting the brands' digital visibility and appeal among young male consumers.