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In April 2025, we contacted actress Jeon Jong-seo to promote the apparel line of Italian luxury lifestyle brand Golden Goose in the South Korean market. Known for its iconic sneakers, the brand sought a trend-conscious partner to showcase its clothing, selecting Jeon for her daring fashion sense and acclaimed roles in films such as Burning and Ballerina.

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The campaign followed an organic "Outfit of the Day" (OOTD) concept for a paid Instagram post. Celevu facilitated the partnership, where the actress was gifted select pieces from the collection and given creative freedom to style them according to her personal aesthetic.

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This collaboration successfully aligned Golden Goose with Jeon Jong-seo’s modern, edgy image. By allowing the talent to direct the styling, the campaign achieved an authentic and highly engaging social media presence that resonated with fashion-forward consumers.

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