In 2025, Golden Goose launched an Instagram paid posting campaign with actress Jeon Jong-Seo, achieving a standout engagement rate of 14.38%, driven by 187K likes from her 1.3 million followers. Her post demonstrated exceptionally high audience engagement, positioning her as a powerful influencer for premium fashion campaigns.
CHAUMET for Frieze with Lee Joo-been
#Instagram performance
#34.21% engagement rate
#luxury brand campaign
For the 2024 Chaumet Frieze Seoul event, actress Lee Joo-Been delivered outstanding campaign performance, recording an exceptional Instagram engagement rate of 34.21% (649K likes from 1.9M followers).
Golden Goose IG Posting 2025
#2025 campaign
#premium fashion
#14.38% engagement rate
Kim Joo-ryoung attends Korean Tours Festival, France
#international fans
#K-culture event
#Hallyu
#celebrity guest
#fan meeting
Actress Kim Joo-ryoung was a main guest for the Korean Tours Festival, meeting up with enthusiastic international fans for the first time.
2022 Amazon campaign
#beauty brands
#ad effectiveness
#digital advertising
Our 2022 partnership with Amazon US featuring 21 beauty brands have proven the significant impact of display advertisements that feature celebrities.
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Global Recognition
Cultural Symbolism
Memorable Persona
Kim Joo-ryoung gained global recognition through Squid Game, where her role became a viral standout. Her distinct presence and mature image appeal to a broad audience, making her a strong fit for global campaigns seeking authenticity and cultural relevance.
She is especially well-suited for luxury and fashion campaigns, thanks to her bold presence, refined charisma, and strong cultural impact.
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